B2B partners & race weekend hospitality
Motorsports hospitality that puts your brand at the track.
A B2 Motorsports partnership brings your clients, prospects or team to the track for a day they will not get anywhere else: the noise, the crew, the cars up close, and hosts who know how to make it feel like family. This is motorsports hospitality built around your guest list, not a template.
Why race activation
Why race activation works.
Road racing gives a brand or a host something a conference room cannot.
- ✓Rigor
The effort the team, drivers and partners put into the result is visible all weekend. Race weekends run 13-plus hour days in the heat and the sun, chasing a result that is never guaranteed. Guests feel that energy up close.
- ✓Adrenaline
The car crossing the finish line, the engine starting under the tent, and for guests who want it, the thrill of driving a car themselves.
- ✓Community
Family, friends and neighbors working toward one goal. It is the cookout after the long day and the camaraderie that builds lasting relationships.
- ✓Engagement
A unique way to spend real time with your customers, away from a desk or a screen.
What to expect
What can you expect at a B2 Motorsports experience?
The B2 team works with you to build a day that fits your business, your prospects, your clients or your employees. The experience starts before you reach the track: every guest gets an itinerary for the weekend, a map of points of interest, and the contact information for their hosts. When you arrive, your host meets you at the gate and walks you to home base. Through the weekend, your host answers questions about the cars, the track and racing, and shares the passion for it with you and your guests. See what a race weekend with B2 is like from the driver's seat.
- Event entry
- Food & beverage
- Group host
- VIP paddock tour
- Shaded viewing areas
- Car & team photo ops
Make it bigger
Add-on services, if you want to really impress a guest list.
- ✓Simulator experiences
Let guests take a lap themselves before they ever touch a real car.
- ✓Karting
A lower-stakes, high-fun way to get everyone competing.
- ✓Driving school or race experience
Put a guest in the seat, with a coach, for a real on-track session.
- ✓Custom media packages
Photo and video coverage built to maximize your exposure. See media packages.
- ✓Audience & marketing performance data
Race and series demographics and other marketing performance measures for sponsors evaluating reach.
B2 Motorsports is truly in the business of providing an exceptional motoring experience. I’ve attended multiple events, both public racing events and private track days, and I’ve been very pleased with B2’s passion for sharing their love of motorsports with members of their community.
A B2 weekend makes for a great gift for high-value clients. Imagine offering your two or three best clients the chance to bring their families out to see, hear and smell the roar of racing engines, put their hands on the cars themselves, and shake hands with the drivers and crew. What a great way to say thank you for their loyalty.Michael Kinzer, Real Estate Professional · Amanda Howard | Sotheby’s International Realty
B2 Motorsports helps Southeast drivers succeed.
B2 Motorsports builds relationships with sponsors that add value to every party. Our experience and knowledge translate into real benefits for customers, sponsors and everyone else involved in the program. Questions before you commit: see our FAQ.
Contact our racing experts.
Tell us about your group, your goals and your dates, and we will put together an experience that fits.
Business & hospitality inquiry
We reply within a business dayinfo@b2motorsports.com · 2919A Bob Wallace Ave, Huntsville, AL 35805